Subscriber limits
500, 1,000 or 2,500 unique subscribers per month depending on the plan.
October 24, 2026 - BY Admin
Email Marketing for Small Businesses (2026): Hostinger Reach 500, 1000 and 2500 Compared with Mailchimp and Brevo
InGoal Marketing & Software
Email Marketing for Small Businesses (2026): Hostinger Reach 500, 1000 and 2500 Compared with Mailchimp and Brevo
Summary: Email remains one of the most reliable ways to turn visitors into repeat customers because the list belongs to you and no algorithm decides who sees your message. Hostinger Reach is an email marketing tool that works with AI to draft campaigns and syncs subscribers from the website builder. This guide compares the 500, 1000 and 2500 subscriber plans and explains how to build a list, write campaigns and stay compliant.
Last updated: October 2026 · By the InGoal Software team
Affiliate disclosure: this guide contains affiliate links to Hostinger. If you buy through them we may earn a commission at no extra cost to you. Prices below were checked on 24 October 2026 for a 12-month term with the 20% first-purchase discount that applies to these links, and they can change, so always confirm on Hostinger's checkout page.
Quick answer: what is the best email marketing tool for a small business?
For a small list on a tight budget, Hostinger Reach is one of the cheapest paid options: Reach 500 is $2.49 per month for up to 500 subscribers and 3,500 emails, Reach 1000 is $3.99 for 1,000 subscribers and 7,000 emails, and Reach 2500 is $8.99 for 2,500 subscribers and 17,500 emails, on a 12-month term. Mailchimp's Free plan is limited to 250 contacts and up to 500 emails a month, and paid Essentials starts at around $13 per month. Brevo's free plan allows up to 300 emails a day.
Pick Reach if you want a simple, low-cost tool that syncs with a Hostinger website. Pick Mailchimp if you want its template library, integrations and automations, and Brevo if you want a generous free plan for transactional or low-volume sending.
Email marketing tools at a glance
- Hostinger Reach 500: $2.49 per month, 500 subscribers, 3,500 emails per month, no Reach logo.
- Hostinger Reach 1000: $3.99 per month, 1,000 subscribers, 7,000 emails per month.
- Hostinger Reach 2500: $8.99 per month, 2,500 subscribers, 17,500 emails per month.
- Mailchimp Free: up to 250 contacts, 500 emails per month and 250 per day, with Mailchimp branding.
- Mailchimp Essentials: from about $13 per month, 10 times your contacts in monthly sends, branding removed.
- Brevo Free: up to 300 emails per day, with paid plans for higher volume and no Brevo logo.
Why email marketing still works
Social platforms change reach overnight, advertising costs rise and cookies disappear. A list of people who agreed to hear from you is an asset you own. You can send a message when you launch a product, publish a guide or run a seasonal offer, and you can measure opens, clicks and sales from each campaign.
Email also works well with search and social traffic. A visitor who is not ready to buy today can join your list and receive helpful messages that build trust, so the sale happens later without paying for another click.
Hostinger Reach plans and prices
| Plan | Key specs | Price per month | You pay for 12 months (after 20% off) | |
|---|---|---|---|---|
| Reach 500 | 500 subscribers · 3,500 emails/month · 5 free AI credits monthly · no Reach logo | $2.49 | $29.88 → $23.91 | Get this plan |
| Reach 1000 | 1,000 subscribers · 7,000 emails/month · 5 free AI credits monthly · no Reach logo | $3.99 | $47.88 → $38.31 | Get this plan |
| Reach 2500 | 2,500 subscribers · 17,500 emails/month · 5 free AI credits monthly · no Reach logo | $8.99 | $107.88 → $86.31 | Get this plan |
Prices shown are for a 12-month term; 24 and 48-month terms use different prices. The 20% discount applies to a first purchase.
What the plans include
Monthly sending
3,500, 7,000 or 17,500 emails per month, which is seven emails per subscriber on each plan.
AI assistance
5 free AI credits each month to help draft subject lines and copy.
No Reach logo
Emails are sent without the Reach logo on the listed plans.
Website sync
Subscribers from your Website Builder are synced automatically, which saves manual list management.
Simple editor
A visual editor for newsletters and campaigns for owners without design skills.
Reach plans compared
| Feature | Reach 500 | Reach 1000 | Reach 2500 |
|---|---|---|---|
| Unique subscribers per month | 500 | 1,000 | 2,500 |
| Emails per month | 3,500 | 7,000 | 17,500 |
| Free AI credits per month | 5 | 5 | 5 |
| Price per month (12-month term) | $2.49 | $3.99 | $8.99 |
| 12-month total after 20% off | $23.91 | $38.31 | $86.31 |
| Best for | New lists and local businesses | Growing lists and regular newsletters | Larger lists and active stores |
Specifications and prices from Hostinger's referral plan pop-up, checked 24 October 2026.
Which plan should you choose?
Count the people who have genuinely opted in, add the growth you expect in the next year and choose the plan that covers it. Reach 500 suits a new business or a local service provider with a small list. Reach 1000 fits a business that publishes a regular newsletter and collects leads online. Reach 2500 suits a store or media site with an active audience.
Do not buy for a list you hope to have. A smaller plan with a clean, engaged list performs better than a large list of people who never asked to hear from you.
How to build an email list the right way
1) Offer something useful
A discount, a checklist, a buying guide or a free consultation gives people a reason to subscribe.
2) Place sign-up forms where people read
Add a form in your blog posts, on the homepage, in the footer and at checkout.
3) Ask for consent clearly
Explain what you will send and how often, and keep a record of consent.
4) Send a welcome email
Thank new subscribers, deliver the promised offer and set expectations.
5) Segment from the start
Tag people by interest or source so you can send relevant messages.
6) Clean your list
Remove addresses that bounce or never engage so your reputation stays healthy.
Campaign ideas that work for small businesses
- A welcome sequence of two or three emails that introduce your story, best products and a special offer.
- A monthly newsletter with one useful tip, one offer and one story.
- Abandoned cart or enquiry follow-ups for stores and service businesses.
- Product launch emails with early access for subscribers.
- Seasonal campaigns for holidays and local events.
- Re-engagement emails that ask inactive subscribers if they still want to hear from you.
- Review requests after a purchase or a completed service.
How to write an email people open and click
- Write a clear subject line under about 50 characters that promises a specific benefit.
- Use the preview text to add detail, not to repeat the subject.
- Open with the reader's problem, not with your company history.
- Keep one main goal and one clear button per email.
- Write short paragraphs and mobile-friendly layouts.
- Send at a consistent time and test different days and subjects.
- Always include a visible unsubscribe link and your business details.
Compliance and good practice
Laws such as GDPR in Europe and similar rules elsewhere require you to have a lawful basis, usually consent, to send marketing email, to make unsubscribing easy and to honour requests quickly. Do not buy email lists and do not add people who never subscribed. Buying lists damages your sender reputation, causes spam complaints and can break the rules of your provider.
Keep records of when and how each person subscribed, include your business address and respect unsubscribe requests immediately.
Metrics to track
Open rate
A rough guide to subject line quality, though privacy changes make it less precise.
Click rate
Shows how many people were interested enough to click your offer.
Conversions
Orders or enquiries that came from the campaign, tracked with UTM parameters and analytics.
Unsubscribes and complaints
Rising numbers mean your frequency or content needs adjusting.
Connecting email to your website and business email
Email marketing works best when the website, the sign-up forms and the business mailbox are part of one system. Use a business mailbox at your domain for replies, a marketing tool for campaigns and your website for sign-ups. Our guide to business email explains SPF, DKIM and DMARC, which also protect marketing messages.
Hostinger Reach vs Mailchimp vs Brevo
| Tool and plan | Price per month | Subscribers | Monthly sends | Branding removed |
|---|---|---|---|---|
| Hostinger Reach 500 | $2.49 (12-month term) | 500 | 3,500 | Yes |
| Hostinger Reach 1000 | $3.99 | 1,000 | 7,000 | Yes |
| Hostinger Reach 2500 | $8.99 | 2,500 | 17,500 | Yes |
| Mailchimp Free | $0 | Up to 250 contacts | 500 per month, 250 per day | No |
| Mailchimp Essentials | From about $13 | By tier | 10 times contacts | Yes |
| Mailchimp Standard | From about $20 | By tier | 12 times contacts (page sources differ) | Yes |
| Brevo Free | $0 | Unlimited contacts per plan terms | Up to 300 per day | No |
| Brevo Starter | Paid, from about 5,000 emails per month | By plan | From 5,000 per month | Yes |
Hostinger from its referral plan pop-up (24 Oct 2026). Mailchimp from its public pricing page and Brevo from its pricing page, viewed October 2026. Paid tiers scale with contact count, so check the calculator for your list size.
What each tool is best at
Hostinger Reach
Low price, simple editor, AI help with subject lines and copy, and automatic sync of subscribers from a Hostinger website. Best for small lists and owners who want few moving parts.
Mailchimp
Large template library, many integrations, audience tools and reporting. Costs rise with contacts, and the Free plan is very small.
Brevo
Generous free daily limit, email plus SMS and transactional email options. Good for low-volume or developer-friendly setups.
The rule of thumb
Choose the tool that matches your list size, the integrations you need and how much time you have to learn it.
Cost per 1,000 emails sent
| Plan | Price per month | Emails per month | Approximate cost per 1,000 emails at full use |
|---|---|---|---|
| Hostinger Reach 500 | $2.49 | 3,500 | About $0.71 |
| Hostinger Reach 1000 | $3.99 | 7,000 | About $0.57 |
| Hostinger Reach 2500 | $8.99 | 17,500 | About $0.51 |
| Mailchimp Essentials at 500 contacts | About $13 | 5,000 | About $2.60 |
Illustrative, based on list prices and the send limits above. Real cost depends on how fully you use the allowance and on current promotions.
How to build a list that converts
1) Offer a reason to subscribe
A discount, a checklist, a buyer's guide or a free consultation.
2) Put forms where readers are
Inside articles, on the home page, in the footer and at checkout.
3) Ask for consent clearly
Say what you will send and how often, and store proof of consent.
4) Send a welcome sequence
Two or three emails that introduce your story, best content and an offer.
5) Segment from day one
Tag subscribers by interest, source or purchase.
6) Clean the list
Remove hard bounces and long-inactive contacts so your sender reputation stays healthy.
Deliverability: how to reach the inbox
- Authenticate your domain with SPF, DKIM and DMARC.
- Send from a consistent address on your own domain, not a free mailbox.
- Warm up new domains with small, engaged sends.
- Keep complaint and unsubscribe rates low by sending relevant content.
- Avoid image-only emails and link shorteners.
- Include a visible unsubscribe link and your business address.
Email metrics that matter and how to improve them
| Metric | What it tells you | How to improve it |
|---|---|---|
| Open rate | Subject line and sender trust (less reliable after privacy changes) | Test subject lines, send at consistent times, clean the list |
| Click rate | Relevance and clarity of the offer | One clear button, shorter copy, better segmentation |
| Conversion rate | Whether the landing page matches the promise | Match the email to the page, speed up the page, simplify the form |
| Unsubscribe rate | Frequency and relevance | Send less, segment better, set expectations at signup |
| Spam complaints | Trust and consent quality | Never buy lists, confirm opt-ins, honour unsubscribes quickly |
Compliance basics (GDPR and similar laws)
If you email people in the EU, UK or other regions with similar laws, you need a lawful basis, usually consent, for marketing emails, a clear way to unsubscribe and honest sender details. Keep a record of when and how each person subscribed. Never buy lists. This article is general information, not legal advice; check your local rules or ask a lawyer.
Sources and how we compared
Hostinger specifications and prices come from its referral plan pop-up on 24 October 2026. Mailchimp figures come from its public pricing page and Brevo figures from its pricing page, both viewed in October 2026. Paid tiers scale with contacts, so we show starting prices and send limits.
Frequently asked questions
How much does Hostinger Reach cost?
On a 12-month term the plans are $2.49 per month for Reach 500, $3.99 for Reach 1000 and $8.99 for Reach 2500, with a 20% first-purchase discount shown on the referral link. Prices can change.
How many emails can I send?
The plans list 3,500, 7,000 and 17,500 emails per month for 500, 1,000 and 2,500 subscribers.
Do emails include the Reach logo?
The listed plans send emails without the Reach logo.
Does Reach work with the website builder?
The plans list automatic syncing of Website Builder subscribers.
Can I buy an email list?
No. Buying lists harms deliverability and can break legal and provider rules. Build your list with consent.
How often should I send newsletters?
Choose a frequency you can keep, such as weekly or twice a month, and test what your audience prefers.
What is the difference between a mailbox and an email marketing tool?
A mailbox is for one-to-one messages. A marketing tool is for campaigns to many subscribers with unsubscribe handling and reporting.
Can InGoal help with my email strategy?
Yes. We plan sign-up forms, welcome sequences and campaigns as part of our digital marketing services. Request a free quote.
Is Hostinger Reach cheaper than Mailchimp?
On list prices, yes. Reach 500 is $2.49 per month for 500 subscribers, while Mailchimp Essentials starts around $13 per month. Mailchimp offers more templates and integrations.
Is Brevo's free plan better than Mailchimp's free plan?
Brevo's free plan allows up to 300 emails per day, while Mailchimp's Free plan limits you to 250 contacts and 500 emails a month. For tiny lists Brevo's free plan is more flexible.
How many emails can I send with Reach 500?
The plan lists 3,500 emails per month for up to 500 subscribers, which is seven emails per subscriber.
Do I need a separate transactional email tool?
For order confirmations and password resets, use your store platform or a transactional email service. Marketing tools are for campaigns.
How often should I email my list?
Choose a rhythm you can keep, usually weekly or twice a month, and test what your audience prefers.
Can InGoal set up email marketing for me?
Yes. We plan signup forms, welcome sequences and campaigns as part of our digital marketing services. Request a free quote.
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