InGoal Software

We plan and manage paid ads on Facebook and Instagram with a clear goal: messages from interested customers, sales, or website visits. We measure ourselves on cost per result, not likes.

Real results from our campaigns

  • 2,867 conversations with potential customers from 13 messaging campaigns.
  • EGP 8.66 average cost per conversation, with a best of EGP 3.17.
  • 8,775 clicks to a company website at EGP 0.42 per click.
IndustryObjectiveResultCost per resultSpend
Real estate developer (campaign 1)Messages69 conversationsEGP 17.83EGP 1,230.46
Real estate developer (campaign 2)Messages152 conversationsEGP 8.14EGP 1,237.35
Real estate developer (campaign 3)Messages148 conversationsEGP 16.83EGP 2,490.64
Contract farmingMessages508 conversationsEGP 4.40EGP 2,236.53
Granite cookware brandMessages615 conversationsEGP 3.54EGP 2,178.22
Contour Hair & Beauty (recruitment)Messages286 conversationsEGP 3.17EGP 907.15
Tableware brandMessages280 conversationsEGP 8.14EGP 2,280.03
Home textilesMessages220 conversationsEGP 3.99EGP 878.76
Home goods storeMessages75 conversationsEGP 13.33EGP 999.75
Fashion brand (campaign 1)Messages107 conversationsEGP 7.47EGP 799.65
Fashion brand (campaign 2)Messages151 conversationsEGP 5.29EGP 799.41
E-commerce store (Gulf)Messages44 conversationsEGP 42.25EGP 1,859.15
Web design services (Gulf)Messages212 conversationsEGP 32.72EGP 6,937.55
Company website (traffic)Website traffic8,775 clicksEGP 0.42EGP 3,706.02

Figures are from Meta Ads Manager for real campaigns we ran. A "conversation" means a potential customer started a message with the business; turning it into a sale depends on the product, price and response time. Other client names are withheld to protect their data.

See the full campaign results case study.

What's included

  • Goal and audience: who your customer is, where, and what they search for.
  • Ad creative and copy: images, videos and text in your audience's dialect.
  • Campaign setup: messages, sales or traffic objectives, with the pixel connected to your site.
  • Daily monitoring and optimization: we pause weak ads and scale what works.
  • Clear reports: spend, results and cost per result.

Industries we have run ads for

Real estate, contract farming, cookware and tableware, home textiles, fashion, beauty salons, online stores in Egypt and the Gulf, and web design services.

FAQ

What is the minimum budget?

We set it with you based on your business and goal. Most campaigns in the table spent roughly EGP 800–2,500.

Is the ad budget included in the management fee?

No. The ad budget is paid directly to Meta; our management and creative fee is set in the quote.

Do you guarantee sales?

No one can honestly guarantee sales. We guarantee continuous optimization, transparent reports, and work on lowering your cost per result.

Start your campaign on WhatsApp Request a quote

Or call us: +201065528542